Ten Marketing Tips For Artists

Marketing is everything you do to gain recognition and sell your art. Think of it as sharing rather than selling; you are sharing your work, process, and story so that people can get to know, like and trust you. Selling comes after that! I hope these ten tips help you market your work effectively.

1. Build a community around your art. Choose one main social media platform and focus on that.

2. Start building an email list and make the most of email marketing by sending out a newsletter once a month with latest updates about your work.

3. Make sure your website and portfolio are up to date. Add new work regularly.

4. Ask for testimonials from happy customers. These are a valuable marketing asset!

5. Know your artist vision by heart. This is two sentences to describe what you do, so you can communicate what you do with ease.

6. Talk to local businesses and artists in your area. Good business is about building relationships.

7. Start an artist blog. This helps your customers get to know, like and trust you.

8. Make it easy for people to find you and buy your work. Make sure your website is clear and easy to navigate.

9. Use content marketing to attract the right customers for your business. Share your process and involve people in the making of your art. You can do this through photos and videos.

10. Pinterest is a great search engine for artists, and can help drive traffic to your website.

Remember: The best marketing doesn’t feel like marketing! Have fun with it :)