How To Grow An Audience

It is important as an artist to understand and know your audience. These are the people who are interested in what you are making; they are also the people who buy your work and follow you on social media. Maybe they have signed up for your newsletter. Knowing the people who buy your work is valuable information to have, and most galleries keep this hidden from artists. Every business owner studies the habits of their audience. An artist should have this information too.

It's a well-known strategy to surround yourself with people who are further ahead than you, so they can guide you in the right direction. By selecting mentors, you get insights into areas that you might not be an expert in yet. You will find that most successful people are happy to share their tips and help you!

Seeking a group of like-minded artists who are on the same career path will help you work through ideas, empathise with your setbacks, share in your celebration of success, and find humour in the everyday shared experiences of being an artist.

Follow these tips on how to grow your audience:

  • Start building a team of artist friends, customers, and colleagues within your industry. I firmly believe that business is all about building relationships, and having a network of great people around you is one of the keys to success.

  • Artists rarely run their business completely on their own. The most successful artists and business people I know get advice from other successful artists and continue to learn.

  • Surround yourself with positive people, strong peers, aspirational role models, and individuals who want you to succeed.

  • While artists tend to work alone, it's essential to stay engaged and connected with others.

  • Friend or follow at least five people per week. Post, share or comment 3-5 times per week spread among these post types, sharing your own work and news, appreciation of other people's work, art and exhibitions you like, and information that could be helpful to your community.