With COVID-19 changing the way we do business as artists, it has challenged many to find alternative ways to show and sell their work. I held my first completely online exhibition in May 2020, which has been an interesting experience. I had no idea what to expect, but have been pleasantly surprised by the outcome!
I created a PDF catalogue, videos, and daily social media posts to share images of my paintings and generate interest in the show. I had a handful of sales early on, and lots of positive responses which has been wonderful. Sharing my work with my email list has also hopefully kept me in mind to those who prefer to see the work in person when they are allowed to.
I used an app called Artrooms to create a virtual gallery setting, and also used digital interiors to scale my work and show it in home settings. These also made great social media posts. I think this is a good way to reach a wider audience, as you can share an online show with friends around the world.
Overall, it has been a positive experience and is a great option for newer artists who don't yet have access to galleries or can afford to hire a space, there is nothing stopping you from exhibiting online! Ideally, I would suggest a combination of both, as there is something magical about getting up close to a painting and seeing the artist's process and struggle to reach the finished piece.